The fees are based on the rank of military  personnel have and how many dependents the service member is responsible for.

As an example An E-1 with three dependents will be paying far less than an E-1 with one dependent. The nature of time will also  play a significant role in the determination of price.

MOST COMMON SERVICES BY INDIVIDUALS WITH CHILDREN

Figure I shows three of Butler’s Beaming Babies current competitor’s price schedules regarding hourly fees and the meals or no meals option.  Butler’s Beaming Babies should make sure that they are at least matching these costs and if possible implying some discounting by having a fee scale of what rank the solider has attained and how many other children are enrolled. By following a combination of meeting and undercutting the competitions price as well as providing good service the overall marketing mix rounds out to increase Butler’s Beaming Babies client base and profit line by luring new customers in.